Brand diversity – ZHG's range of private labels

Jeden Tag – everyday low-priced shopping

Jeden Tag (every day) has been offering products of the highest quality in the entry-level price sector since 2010 – specifically for everyday use. The Jeden Tag product world includes a wide range of goods from fresh products, basic foodstuffs, tinned food and confectionery to frozen products, pet food and household goods. ​The number of Jeden Tag products is constantly being expanded. This provides you with the entire selection and variety at a fantastic price. In order to ensure consistently high, and above all, reliable quality for our Jeden Tag products, our manufacturers are chosen carefully and according to strict criteria. This is what makes the Jeden Tag brand a great alternative to discount stores.

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Everyone can go organic – every day with Jeden Tag

Since 2018, the Jeden Tag range has also been offering top-quality organic products in Austria. Jeden Tag Organic rounds off the complete Jeden Tag product range perfectly and allows us to broaden our target groups. It currently comprises around 150 items for responsible consumption – and the selection is constantly being expanded. ​Our Jeden Tag products with organic certification can now be found in the pasta, sausage and bread and bakery products, frozen food, fresh products, tinned food, basic foodstuffs, drinks and coffee ranges. Shop responsibly with Jeden Tag Organic – every day with Jeden Tag.

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My Price – everyday low-priced shopping

My Price offers a range of high-quality products at a low price. The extensive My Price product range comprises dairy products, basic foodstuffs, sausage products, drinks, ready meals and frozen products as well as household goods and pet food. Enjoy high quality at low prices – this is what My Price products stand for.

As we handle our products responsibly, we at My Price only work with manufacturers who have national and international quality certifications. Currently, the sales territory of the My Price brand includes the Belux countries and the Czech Republic. Manufacturers are also chosen according to strict criteria in order to ensure consistently high and, above all, reliable quality for our My Price products.

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Mein Freund – species-appropriate, healthy and tasty pet food

The Mein Freund brand (my friend) offers you species-appropriate and healthy nutrition for your pet. Treat your dog or cat to a delicious chicken breast fillet, hearty chunks of beef or liver pâté mixed with fresh vegetables. At Mein Freund, you can find everything from dry and wet food to healthy snacks that also improve your pet's dental hygiene.

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La Ligne – affordable, high-quality body care

The variety of products in the La Ligne brand includes everything from shampoo and hairspray to toothbrushes, nail polish remover and hand soap to shaving gel and deodorant spray – and there are also numerous items in the range for male grooming. The care products leave your skin and hair soothed, moisturised and supple every day.

La Ligne Product range

vita plus – a plus for all of us!

The brand for your health and well-being: the vita plus range includes a wide selection of over-the-counter medicines, medical products, food supplements as well as medicinal teas and tried-and-tested care products. Whether you have a cold, rheumatic ailments, stomach problems, a weakened immune system or just want to support your vitamin and mineral balance, vita plus has the perfect product for every circumstance.

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SELEX – the professional private label for bulk consumers in Austria

Our private label for catering and bulk consumers: SELEX offers top quality for low prices. Place your trust in the exclusive products for culinary professionals, because we know the requirements and needs of our customers. Your satisfaction and the well-being of your guests are important to us. Whether you are in the catering or hotel business or are a bulk consumer, with our private label SELEX, you benefit from tested quality at low purchase prices!

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