Data protection declaration

As an operator of this website, Zentrale Handelsgesellschaft mbH processes your personal data confidentially and in compliance with statutory data protection regulations. This data protection declaration explains which information we collect and how this information is used.


Controller and data protection officer

The party responsible for processing data on this website is:

Zentrale Handelsgesellschaft mbH
Hanns-Martin-Schleyer-Strasse 2
77656 Offenburg 

Tel: +49 (0)781 / 616 - 245
E-Mail: info(at)

The operator's data protection officer can be contacted at the following email address: datenschutzbeauftragter(at)

The representative of the operator responsible in the EU is:

Markant Services International GmbH
Hanns-Martin Schleyer-Strasse 2
77656 Offenburg


General information

There are many ways to exchange information with us. Personal data, for example, may be transferred by e-mail, using a contact form on the website, by post, by telephone or at a personal meeting.

If you provide us with personal data such as e-mail addresses, names, addresses, application documents or information for interested parties, etc., you are solely disclosing this data voluntarily. The use of a communication channel with us represents the implied consent for the transmitted personal data to be processed. The purpose of the processing is based on the person's request, e. g. responding to a request from an interested party, reviewing an application or registration for an event.

This personal data will not be passed on to third parties except for companies or service providers affiliated with us. We only pass on personal data to third parties who are obligated to handle this data in a confidential and lawful manner.

We will inform the people concerned of any changes for the purpose of data processing.

We would like to point out that there may be security risks with the data transfer on the Internet (e.g. when communicating via e-mail). Complete protection of data against access of third parties is not possible.


Online forms on our website

If you send us requests by online form, your information from the request form including the contact details you have specified therein will be processed by us for the purpose of processing the request.

The processing of the data entered in the contact form is carried out solely based on your consent (in the EU based on Art. 6(1a) of the GDPR). You can revoke this consent at any time. An informal communication to us by e-mail is sufficient here. The legality of the data processing procedures carried out until the revocation remains unaffected by the revocation.

The data you have entered in the contact form is stored by us until you ask us to delete it, your consent to store it is revoked or the purpose for data storage ceases to apply. The right to store data for longer due to special legal stipulations or due to impending legal disputes or legal disputes that have not been concluded is reserved.



If you want to receive the newsletter offered on the website, we need your e-mail address and information which allows us to check that you are the owner of the e-mail address provided and agree to receive the newsletter (consent). Further data will not be collected or will only be collected on a voluntary basis. We will only use this data to dispatch the requested information.



This website uses CleverReach to dispatch newsletters. The provider of CleverReach is CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany. CleverReach is a service which can be used to organise and analyse the newsletter dispatch. The data you have entered to receive the newsletter (e.g. e-mail address) is stored on the CleverReach servers in Germany and Ireland.

Our newsletters sent with CleverReach enable us to analyse the behaviour of the newsletter recipients. It can analyse how many recipients have opened the newsletter notification and how often which link in the newsletter has been clicked on. Conversion tracking can also be used to analyse whether a pre-defined action (e.g. purchase of a product on our website) is carried after clicking on the link in the newsletter. You can obtain further information on the data analysis by CleverReach at:

Data processing is carried out based on your consent (Art. 6(1a) of the GDPR). You can revoke this consent at any time by unsubscribing from the newsletter. The legality of the data processing procedures carried out remains unaffected by the revocation.

If you do not want an analysis from CleverReach, you must unsubscribe from the newsletter. We provide a corresponding link in each newsletter notification to do this. You can also unsubscribe from the newsletter directly on the website.

The data you store with us to receive the newsletter are stored by us until you are removed from the newsletter and deleted from our servers and the servers of CleverReach after the newsletter has been unsubscribed from. Data that has been stored with us for other purposes (e.g. e-mail addresses for the member section) remains unaffected by this.

You can find more information in CleverReach's data protection provisions at:



Use of cookies

Our website sometimes uses cookies. Cookies are used to make our website more user-friendly and to improve efficiency and security. Cookies are identifiers which a web server can send to your computer to identify it for the duration of the visit.

Most of the cookies we use are session cookies. They are deleted automatically at the end of your visit. Other cookies remain saved on your device until you delete them. These cookies allow us to recognise your browser the next time you visit.

You can adjust your browser settings so that you are informed whenever a website wishes to set a cookie. You can then allow cookies in individual cases, accept cookies in certain situations, generally disable cookies, or automatically delete cookies when you close your browser. Cookies that have already been set may also be deleted using the browser or other software programmes. If you deactivate cookies, you may experience functional limitations when using this website.

In the EU, the legality of using cookies is based on Article 6(1)(f) of the GDPR. We have a legitimate interest in storing cookies for technically flawless and optimal provision of our services.

The following cookies are used:

Mandatory cookies

  • CookieConsent | Saves your consent to using cookies.
  • fe_typo_user | Assigns your browser to a session on the server.

Marketing cookies

  • _gcl_au | Used by Google AdSense to experiment with advertisement efficiency.
  • AMP_TOKEN | Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service.
  • _dc_gtm_--property-id-- | Used by DoubleClick (Google Tag Manager) to help identify the visitors by either age, gender or interests.

Click here to change your cookie settings.


Use of Google Analytics

Our website uses features of the web analysis service Google Analytics. The provider of Google Analytics is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics sends cookies through which information on your use of this website can be transferred to a Google server in the USA and stored there.

Google Analytics cookies are stored based on Art. 6(1f) of the GDPR. We have a justified interest in the analysis of user behaviour in order to improve our website and our advertising.

IP anonymisation

We have activated the IP anonymisation function on this website. This ensures that your Google IP address within the EU Member States or in other states party to the Agreement on the European Economic Area is truncated before being transferred to the USA. The full IP address is only transferred to a Google server in the USA and truncated there in exceptional circumstances. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activities and to provide further services associated with the use of the website and the Internet to us as the website operator. The IP address sent from your browser as part of Google Analytics will not be amalgamated with other data from Google.

Browser plugin

You can prevent the storage of cookies by setting your browser software accordingly. However, we wish to point out that you cannot make full use of all functions of this website in this case. You can also prevent the collection of data (including your IP address) generated by the cookie and relating to your use of the website for Google and the processing of this data by Google by downloading and installing the browser plugin available under the following link:

Objection to data collection

You can prevent your data from being collected by Google Analytics by clicking on the following link. An opt-out cookie is set which prevents your data being collected upon future visits to this website: Deactivate Google Analytics.

More information on how to handle user data in Google Analytics can be found in the Google data protection declaration:

Order data processing

We concluded an agreement with Google for order data processing and fully implement the strict guidelines of the German data protection authorities when using Google Analytics.


Use of Google reCAPTCHA

We use "Google reCAPTCHA" (hereinafter "reCAPTCHA") on our websites. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

reCAPTCHA is to be used to check whether the data on our websites (e.g. in a contact form) is entered by a person or by an automated programme. reCAPTCHA does this by analysing the behaviour of the website visitor based on different characteristics. This analysis starts automatically as soon as the website visitor enters the website. reCAPTCHA evaluates different information for the analysis (e.g. IP address, time spent by the website visitor on the website or mouse movements made by the user). This data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

Further information on Google reCAPTCHA and Google's data protection declaration can be found in the following links: and

Data processing is carried out in the EU based on Art. 6(1f) of the GDPR. We have a justified interest in protect our website from improper automated spying and SPAM.


Use of Google Maps

Our website uses the map service Google Maps via an interface. The provider of Google Maps is Google LLC.

Your IP address must be stored to use Google Maps. The information is generally transferred to a Google server in the USA and stored there. We have no influence on this data transfer.

You can find more information on how user data is used in Google's data protection declaration at:

Google Maps is used in the interest of ensuring an appealing presentation of our website and the locations specified by us on the website are easy to find. This represents a justified interest as specified in Art. 6(1f) of the GDPR for data processing in the EU.



We use the service "VideoManager" that is operated by MovingIMAGE24 GmbH, Stralauer Allee 7, 10245 Berlin ("Movingimage") in order to present videos technically correctly on the website and to be able to play them. This processing is based on Art. 6(1)(1f) of the GDPR. We use it to pursue our justified interest of improving your user experience and enhance our services.

MovingImage sets a cookie on your device in which certain information on the presentation and playback of videos is stored and transferred to MovingImage. We have no influence over the data processing by MovingImage.

You can find further information in MovingImage's data protection declaration:


Tag Manager

Use of Google Tag Manager: Google Tag Manager is a solution which can be used to manage marketer website tags via an interface. The Tag Manager tool itself (that implements the tags) is a non-cookie domain and does not record personal data. The tool ensures other tags are triggered which record data under certain circumstances. Google Tag Manager does not have access to this data. If a deactivation has been made at domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.


External links

This data protection declaration applies to any information which we receive during your use of our website. The declaration does not apply to websites which are controlled by third parties that are not affiliated with us and with which this website is linked under certain circumstances ("third-party websites"). Please adhere to the data protection declarations of the third-party websites concerned, as we are neither responsible for the content nor the data privacy practices of third-party websites and can have no influence over them.


Storage period

We only process personal data for as long as this is required to achieve the purpose for which it is stored or for the period stipulated by a legal standard.

If the storage purpose no longer applies or a statutory storage period expires, the personal data will be routinely blocked or deleted in accordance with the legal provisions. The right to store data for longer due to special legal stipulations or due to impending legal disputes or legal disputes that have not been concluded is reserved.


Data transfer to Switzerland

We, Markant Handels- und Industriewaren-Vermittlungs AG, are a company based in Switzerland. An adequacy decision of the EU Commission (2000/518/EC) has determined that Switzerland ensures an appropriate level of data protection such that, in accordance with Article 45(1) of the GDPR, personal data may be transmitted to Switzerland without any specific authorisation.


Legal basis of processing

The legal bases for processing personal data have been described above. In addition, it should be noted:

If you have given your consent (also in an implied form), personal data is processed on the basis of and within the framework of this consent. If data is collected and used on the basis of your consent, you are entitled to revoke the consent granted at any time with future effect, without affecting the legality of the processing carried out on the basis of the consent until it is revoked.

If processing of personal data is necessary to complete pre-contractual actions, e.g. during enquiries about our services, then processing will be on the basis of Article 6(1)(b) of the GDPR.

If none of the aforementioned legal bases apply, data processing is carried out on the basis of Article 6(1)(f) of the GDPR, according to which processing of personal data is permitted if the processing is necessary to safeguard our legitimate interests or the legitimate interests of a third party, provided that your interests, fundamental rights and freedoms do not override them. If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is to perform our business activities in the interests of the shareholders, employees and customers.


Right to object

You have the right, on grounds relating to your particular situation, to object to processing of your personal data which is based on Article 6(1)(f) of the GDPR. We will then no longer process the personal data. The right to store data for longer due to special legal stipulations or due to impending legal disputes or legal disputes that have not been concluded is reserved.


Data subject rights

You have the right to obtain confirmation from us as to whether your personal data is processed by us. Where this is the case, you are entitled to access to your personal data that is processed by us.

You are entitled to request the correction of incorrect personal data by us.

You have the right, on grounds relating to your particular situation, to object at any time to processing of your personal data which is based on Article 6(1)(f) of the GDPR. We will then no longer process the personal data. The right to process data for longer due to special legal stipulations or due to impending legal disputes or legal disputes that have not been concluded is reserved.

Under certain circumstances – e.g. in the event of revoked consent or an objection – you are entitled to request that we immediately delete personal data relating to you. The right to store data for longer due to special legal stipulations or due to impending legal disputes or legal disputes that have not been concluded is reserved.

You are entitled to request that we restrict processing, subject to one of the following conditions:

  • the accuracy of personal data related to you is disputed for a period that allows us to examine the accuracy of the personal data; or
  • the processing is unlawful and you oppose erasure of the personal data and instead request that the use of this personal data be restricted.

If the processing has been restricted, this personal data may – aside from being stored – only be processed with your consent or for the establishment, exercise or defence of legal claims or to protect the rights of another natural or legal person or for reasons of substantial public interest.

If the processing of personal data is based on your consent, you are entitled to receive the personal data which you have provided to Markant in a structured, commonly used and machine-readable format. You have the right to have your personal data sent directly from us to another controller if this is technically feasible (data portability).

As a data subject in the EU, you have the right, without prejudice to any other administrative or judicial remedy, to lodge a complaint with a supervisory authority, particularly in the Member State of your habitual residence, place of work or place of the alleged infringement.

If you have any questions about data protection, please don't hesitate to contact us.


Server log files

Our website automatically collects and stores information that your browser automatically transmits to us in server log files. This includes:

  • Browser type and browser version
  • Operating system used
  • Referrer URL
  • Host name of the accessing computer
  • Time of the server request

It is not possible to attribute this data to a specific natural person. This data is not merged with other data sources. We reserve the right to subsequently check this data if we become aware of concrete indications of unlawful use.


SSL encryption

We use SSL encryption on our website for security reasons and to protect the transmission of confidential content, such as requests that you send to us as an operator of the website. You will know you have an encrypted connection when you see "http://" change to "https://" in the address bar of the browser and when the padlock symbol is shown.

When SSL encryption is active, data transmitted to us cannot be read by third parties.

We have also implemented technical and organisational security measures to protect your personal data against unauthorised access, misuse, loss or destruction.


Objection to advertising emails

We hereby expressly object to the use of contact information published in the mandatory legal notice for the purpose of sending any advertising or information materials that we have not expressly requested. We expressly reserve the right to take legal action if we receive unsolicited advertising information such as spam emails.


For better readability, only the masculine form is used on the website. This form is explicitly understood to be gender-neutral.